About.

I started in graphic design from an early age, exactly at the age of 14, I discovered that it was my passion since I learned to use programs such as Corel Draw, Macromedia Flash, Photoshop and even some editing programs, which by then were very advanced, then I could understand that the true graphic power offered by these software programs were unlimited. I had a music band in my city, so I started designing what was needed to promote it; Logos, flyers, illustrations, and even videos, since this whole audiovisual world is fascinating for me, I decided to take a formal university education to direct my life towards the world of design with a solid base and that until today has been indispensable in all aspects of my life.

At the age of 19, while attending college to study arts, I started working for an electronics retailer in Bogotá, Co., as an internal graphic designer,  this work gave me a lot of experience and showed me the importance of brand and product development not only at a graphic level but also at a conceptual and practical level. After finishing my studies, I obtained a job as Producer-Editor for an important video agency in Bogotá, Colombia, I had the opportunity to work on projects for brands such as Rockstar, Inc., The Coca-Cola Co., Hasbro, Inc., Procter & Gamble Co., among others, I would say that this work helped to raise my professional level since it was very demanding because it is a very high standard, after having worked there for a long time I decided to move to Buenos Aires, Argentina, where I obtained a job in sales for BBVA Frances International Bank, where I broke all sales records in bank loans I was working there for a long time and as a good entrepreneur and even earning good money in sales commissions I decided that I wanted to own a business, so I became a partner of a nightclub and a sushi restaurant in Plaza Cerrano, in the heart of Buenos Aires.

Now, as a business owner, I had to assume all the responsibilities that this entailed, and it was clear that if I wanted to succeed in my business it was essential that I apply all my knowledge but also be willing to learn new skills.

Jay castro

Chiefting sinece 2011